Services
- Exploration of the relevant „Consumer Insights“
- Analysis of purchase motivations and consumer behavior
- Examination of brand profiles
- Screening new ideas and positioning-concepts
- Examination of competitiveness and relevance of concepts
- Analysis of advertising effectiveness of any means of
- Segmentation studies
- Price studies
- Express-Service: Results 24h after end of fieldwork
Tools
Quantitative Methods
- Concept tests
- Product tests
- Packaging tests
- U & A studies
- Conjoint Measurement
- Pricesensitivity Measurement
- Home-Use-Tests / In-home tests
- CLT
Qualitative Methods
- Means-End-Analysis
- Focus Groups
- Use of creative means
- Summary next day, location can be chosen
- Observation online possible
- Structured consumer observatio
- In-home
- Accompanied Shopping
- „Consumer‘s Homework“
- Diary
- Stories, Photos, Video taping
References
Experiences in the following areas of consumer and utility goods industry (alphabetically):
- Babycare
- Printing industry
- Food (jam, dairy products, rice, sauces, snack-articles)
- Photo equipment
- Household goods
- Hygiene
- Personal hygiene
- Lighting goods
- Perfumery
- Petcare
- Writing materials / stationery
- Spirits
- Insurances
If you would like to have more information, please contact us.
Nukleon Consumer Insights
Dr. Garbriele Plitzko-Gries
Ritterstr. 1
D-12207 Berlin
Tel: +49 – (0) 30-851 057-01
Mail:
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Web: www.Nukleon.info
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